Collective Health believes that accessing and paying for healthcare should be simple, transparent and feel good. That starts with fixing a very complicated health insurance system, and even stronger stigma around it.
I partnered with our Heads of Design and Marketing in directing the brand agency Hello Monday over the course of a two-month rebrand for Collective Health. The goal was to capture the brand's honesty and resolve through a strong visual language that stands apart from the traditional healthcare startup landscape. From there we continued to evolve the visual system and extend it across a wide variety of touchpoints, ranging from digital and printed customer communications, physical packaging, marketing collateral, websites, and campaigns.
Role: Art Direction, Digital Design
I collaborated with Celeste Prevost of MathxJoy to develop a distinct iconography style and produce a full set that's used across the brand and product touchpoints. Taking cues from environmental signage and airport pictograms, the icons are intended to be universally understood, guiding navigation in a quick read.